Fairyland is a ball-jointed doll company based in South Korea. They release dolls sculpted by Cerberus Project, the sculpting team who first gained popularity through LUTS with their Delf and Minifée lines.
Through the years, Fairyland has arguably become one of the most popular doll companies around. It’s no surprise why: they almost consistently produce high-quality dolls that are both beautiful and have great engineering. It also helps that their aesthetic is reminiscent of anime and manga, which is a sure way to win the hearts of a huge chunk of the BJD-loving population.
I’m a huge Fairyland fan myself (my first doll, Blair, is from their company), so I got extremely excited when they indulged me with an interview! I was hoping to get Cerberus Project to answer my questions, but they’re too busy, so Fairyland’s head administrator, Steelknight, answered the questions instead.
How did Fairyland start?
I have been working with Cerberus Project/FairyLand for close to 10 years, which is around the time of FairyLand’s foundation. Cerberus Project (CP) has been around for longer than this. CP is essentially a team of sculptors and it was decided that a company specializing in sales and introducing CP’s dolls to customers was necessary - this is how FairyLand was founded.
What’s the concept behind Fairyland?
It’s a rather difficult question actually. Each doll line-ups have its own basic concepts, but in general, Realpuki, pukipuki and pukiFee have fairy themes. Their concepts are generally themed around cheerful, loving and sometimes mischievous little ones.